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Email Marketing for Non-Governmental Organizations (NGOs)

"Hi, my name is R… (name redacted for Privacy). I send out a newsletter for an NGO I work with, but the newsletter is always on asking for donations from persons with support, and I feel like we are not doing the same . Is it email marketing? |

Yes, this is email marketing.

Email marketing for Non-Governmental Organizations (NGOs)is specialized because the goal is to collect money without selling a product.

To do this effectively, as an NGO, you need to focus on storytelling, showing the impact of your work, providing results and breakdowns, and keeping donors updated on how their contributions are used.

You may not be selling a physical/digital product, but you’re selling a mission, belief, idea, impact, and more, and this is what donors buy into.

So the big question is, why should they buy? What’s in it for them?

These are some of the questions your emails need to answer.

Let me tell you this: any industry, any business can use email marketing.

You just need to decide what role you want it to play in your business.

In other news, the sale on our email marketing course is still on. If you want to start, grow, or transition into email marketing, this course will build your skill and confidence ASAP!

See the course content here: https://nestuge.com/briefcase

Dr. Ayebanoa Sapphire Benwari, MBBS (UPH)

..emails people open, read, reply & buy from – that’s the goal

Email Marketing Strategist & Educator

Online Email Marketing School —> Sapphire Learning Hub

Work with Me —> Automations/List Launch/List Management