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STATE OF EMAIL MARKETING in AFRICA REPORT

for business owners who want to make email marketing profitable ​

We're on a mission to make email marketing profitable for business owners in Africa — and bust the myth that Africans don't read (including email).

In Western markets, a single channel — email — can drive up to 30% of revenue. Here, it's barely on the radar.

Why the gap? It's time to find out.

TAKE THE SURVEY

This survey aims to gather insights, data, and proven strategies that will help business owners like YOU use email marketing more effectively. The findings will be compiled into a report designed to support businesses in adopting and optimizing email marketing to generate revenue and results.

Who can fill this form?

  • African Online business owners

  • African Product business owners

  • African E-commerce brands

  • African SAAS brands

  • African Brick and Mortar Brands

  • African Business Owners

TAKE THE SURVEY

I'm Dr. Ayebanoa Sapphire Benwari, fondly known as Dr. Sapphire — an Obstetrician-Gynecologist, Email Marketing Strategist & Educator, host of the podcast Email Marketing Experiments 🧪, and serial entrepreneur

When it comes to email marketing, we do it for you — or we show you how. At Sapphire Learning Hub, we offer:

  • Practical email marketing education — to help you become a full-stack email marketer

  • Email marketing services — to help grow your business’s revenue and community through email marketing

WHO CAN TAKE THE SURVEY?

You’re eligible if you’re an African business owner — based in Africa or in the diaspora — and: 

  • You currently use email marketing 

  • You have used email marketing in the past

  • You have never used email marketing

Why We Are Asking:

This report will help us understand how email marketing impacts businesses like yours — and how businesses impact their email marketing performance. We’re also looking at how usage and results differ across regions, both within Africa and beyond.

This survey aims to identify:

  • What’s working

  • The Gaps

  • The Data

By delving into this here is what we want to accomplish:

A practical report that helps African business owners understand how to use email marketing more effectively — and improve business performance as a result.

All data collected during this survey is strictly confidential. It will be analyzed, and a detailed report will be shared with you. To protect your privacy, we do not collect any personal or business-identifying information — nothing that could link your responses back to you or your business.

  • That you answer the survey with complete honesty and sincerity, so we can gather accurate information to improve the adoption and performance of email marketing in Africa
  • That you share this survey with at least one other business owner, to help us reach our target and deliver a more robust report for you

This survey is open from now to November, after which we’ll analyze the data.

At the end of the survey period, you’ll receive a detailed report based on the findings.

Once you’ve completed the survey, you’ll be redirected to a page where you can enter your email address to receive the report when it’s ready.

We won’t add you to our mailing list or spam you — you’ll simply get the report delivered to your inbox once it’s live.

The report goes live in December 2026. Survey closes November 30th.

TAKE THE SURVEY

Each question is tailored across our custom ANCO strategy to discover how businesses in Africa

  • Attract new subscribers

  • Nuture these subscribers through campaigns and automations

  • Convert subscribers to clients

  • And improve on what is working through strategic optimisation

TAKE THE SURVEY